FieldFactors, a Dutch start-up company based in Delft, has been selected as a Top Innovator by UpLink, the innovation platform of the World Economic Forum. With its rainwater reuse solution, the innovative water technology company is one of the 10 global winners of this year's Zero Water Waste challenge.

FieldFactors' CEO Karina Peña at the World Economic Forum 2024. Photo: FieldFactors
FieldFactors' CEO Karina Peña at the World Economic Forum 2024. Photo: FieldFactors

Water technology for rainwater reuse

FieldFactors transforms rain into a dependable local freshwater source through its BlueBloqs circular water system. This system ensures that rainwater can be reused in the city. The green solution collects 95% of the rainwater that falls on site, purifies it and stores it underground, so that freshwater becomes available for re-use.

Municipalities, large companies and sports clubs in particular benefit from this innovation as it helps them save 20% on their drainage costs and reduce up to 80% their water consumption. FieldFactors already has implemented its solution in The Hague, Rotterdam, Maasluis and Pijnacker Nootdorp. Aside from the Netherlands, there is also a growing demand for the rainwater reuse technology internationally. There are systems in place in Madrid and Mexico has shown great interest.

''We are extremely honoured to have been chosen as a Top Innovator. And grateful for the opportunity to present our solution for rainwater reuse on the global stage. The support of Uplink, the innovation platform of the World Economic Forum, will help us find new customers, partners and investors to scale up. Our goal is to make many more cities and companies in the Netherlands and beyond climate-proof with our solution!'' says Karina Peña, CEO of FieldFactors.

The jury was very pleased with this innovative system and wrote positive words in the jury report. According to Sadaf Hosseini, Head of Growth, Partnerships and Innovation Ecosystems at UpLink, "The Zero Water Waste Challenge surfaced innovative companies working to reduce water waste. Circular solutions, such as those being spearheaded by FieldFactors, are vital for preserving our freshwater resources and increasing climate resilience. Together, we'll drive water innovation forward."

FieldFactors turns rainwater into a local supply of freshwater
Karina Peña, CEO of FieldFactors, presenting at the World Economic Forum in Davos. Photo: FieldFactors
Karina Peña, CEO of FieldFactors, presenting at the World Economic Forum in Davos. Photo: FieldFactors

Zero Water Waste challenge

Global demand for freshwater is expected to exceed supply by approximately 40% in 2030. This is due to a combination of population growth, climate change and poor water management. The Zero Water Waste challenge, organised by UpLink, was looking for innovative water usage approaches to improve freshwater conservation from supply to demand, moving towards zero water waste.

The 10 winners were selected from a pool of 192 global applicants. FieldFactors was invited to talk on behalf of the cohort at the ongoing World Economic Forum’s Annual Meeting in Davos.

In addition to media attention and networking, the top 10 water-focussed entrepreneurial companies receive a financial award to help scale their solutions and further bolster global water conservation. A total of CHF 1.75 million has been distributed among the winners, approximately EUR 1.87 million. "We will use the prize money and the network to prepare our product for the international market," says Peña.

The challenge was funded by HCL and supported by ACWA Power, Auctionomics Inc, Bain and Company, Grundfos, International Financial Corporation - World Bank Group, Jacobs, 2030 Water Resources Group, Bayer, Incofin Investment Management, DCVC and LG Sonic.

Other selected Top Innovators

The other companies that were awarded prize money from HCL Group and support from UpLink are:

  • AQUAKIT (Bolivia) – Pioneering greywater treatment technology.
  • Fluid Analytics Inc. (India) – Data analytics for solving urban water pollution.
  • Kran Nanobubble (Chile) – Water efficiency solutions for productive processes.
  • Naireeta Services Private Ltd (India) – Revolutionising agriculture by preserving rainwater resources.
  • Membrion (United States) – Treatment and reuse of toxic industrial wastewater.
  • PYDRO (Germany) – Self-powered monitoring for zero water waste.
  • SEABEX SAS  (France) – Scaling sensorless smart irrigation for sustainable agriculture.
  • SHAYP (Belgium) – AI-driven water efficiency analytics for buildings.
  • SmartTerra (India) – AI analytics to rapidly find water losses in city networks.